KAT SZARMACH CV – WEB & EMAIL, UI/UX & GRAPHIC DESIGNER

Kat Szarmach

Web & Email • UI/UX • Graphic Designer

Creative and capable with an eye for detail.
A designer currently on a hunt for a demanding role in a challenging environment to build upon experience and further deepen professional knowledge.

SKILL OVERVIEW

Web & emails Development, Logo Design & Brand Identity, Animation & Editing, Typography & Editorial Design, 3D Modelling & Rendering, Photography & Retouching, Illustration & Digital Painting

education

University of Wolverhampton (2016-2017)
MA Design and Applied Arts
distinction

University of Nicosia (2011-2012)
BA (Hons) Graphic Communication
Erasmus Exchange

University of Wolverhampton (2010-2014)
BA (Hons) Applied Arts
first-class honours degree

experience

eCommerce Digital Designer at superdrug (11/2020 - 04/2021)

  • Working on Superdrug.com
  • Reporting to the eCommerce Designer Manager
  • Supporting the wider eCommerce and Superdrug teams to deliver monthly promotional content
  • Working on own brand and branded content ranging from custom shoppable areas, digital marketing and promotion features, and working on large site wide projects, from interactive tools to full website redesign
  • Evaluating effectiveness of the work completed and identify and implement improvements
  • Creating custom shoppable areas including graphic content, navigation and layout following best practice design and coding 
  • Designing and editing supplier and non supplier creatives for Superdrug.com following brand guidelines 
  • Working closely with the trading team to implement and launch promotional events 
  • Owning and implementing design projects including dedicated landing pages for: Valentines Day, Loyalty Card, Beauty promotional events, Discover Superdrug Marketplace
  • Ensuring all designs work across all browsers on all devices 
  • Ensuring all designs produced deliver a great customer experience
  • Responsible for testing designs across devices and browsers 
  • Completing web analysis of work to see what can be improved and sharing results with the team
  • Working with Innovation and UX team to carry out A B tests and implementing finding across Superdrug.com
  • Maintaining an awareness of competitors and emerging trends, ensuring Superdrug has cutting edge creative design
  • Assisting other members of the eCommerce design team where necessary
  • Creating animated elements for Superdrug.com 
  • Creating static and animated banners for social media platforms
  • Creating short videos for paid promotional YouTube ads.

Skills required:

  • Advanced HTML, CSS skills and understanding of jQuery and its application in eCommerce
  • Knowledge of using CMS systems and WordPress Application 
  • Knowledge of coding best practice website creation 
  • Advanced working knowledge using the Adobe Creative Suite (with specific focus on Photoshop and Illustrator) 
  • Strong understanding of eCommerce user experience, SEO, and accessibility best practices 
  • Expert knowledge of digital design fundamentals including but not limited to typography, colour, brand guidelines, responsive layout design and imagery creation optimization
  • Understanding of Google Analytics Experience working in a fast paced environment, and proven ability to prioritise workload to meet critical deadlines 
  • Project management skills 
  • Strong communication skills with the ability to develop and maintain good working relationships

eMAIL & CRM dESIGNER
at Superdrug (01/2020 - 12/2020)

  • Strong experience of designing and maintaining responsive email templates in HTML & CSS.
  • Building and designing custom emails from scratch.
  • Strong focus on delivering up-to date designs with a focus on eye catching animated content.
  • Working thought Covid-19 pandemic as a part of an essential team for Superdrug retaining high sales in the sector and redirecting traffic through the website.
  • Creating and redesigning different types of emails: Newsletters for Cosmetics, Makeup & Healthcare, Re-targeting Emails, Triggered Campaigns and much more.
  • Developing graphics and videos for different Social Media platforms.
  • Maintaining brand consistency throughout all projects.
  • Taking each project from the initial brief through to delivery.
  • Managing multiple projects throughout their whole life-cycle.
  • Working in an eCRM team and alone to strict deadlines.
  • At any given moment always happy to help with any additional tasks that may arrive.

WEB & IDENTITY DESIGNER
at IT FRUIT Ltd (09/2018 - CURRENTLy)

  • Designing and assisting in developing new websites.
  • Maintaining and updating the content of websites.
  • Producing beautiful, user-centric interface designs for both web and mobile products.
  • Brand identity and logo design.
  • Creating business cards, brochures, leaflets, and any other print-ready materials upon client’s request.
  • Testing and improving the design and site until everything works as planned
  • Working closely with clients to meet their needs and wants, applying their feedback to meet their 100% satisfaction while creating a visually strong and functional website.
  • Responding and applying comments and inquiries made by clients.
  • Gather and evaluate user requirements in collaboration with developers.
  • Gathering information on who our users are and how they use the product, applying them to make better design decisions.
  • Ensuring website assets are sized properly ensuring the best user experience.
  • Working to tight deadlines.
  • Good knowledge and experience with best SEO practices.

eMAIL dESIGNER
at Laura Ashley (02/2019 - 02/2020)

  • Strong experience of designing and maintaining responsive email templates in HTML & CSS.
  • Building and designing custom emails from scratch.
  • Creating and redesigning different types of emails: Newsletters for Home and Fashion, Welcome Emails, Re-targeting Emails and much more.
  • Developing graphics and videos for different Social Media platforms.
    Working with a senior Website Designer, Marketing and eCommerce Team – updating website assets (using OCC), affiliate banner; creating feature pages (Creator by Zmags) and social media ads.
  • Maintaining brand consistency throughout all projects.
  • Taking each project from the initial brief through to delivery.
  • Managing multiple projects throughout their whole life-cycle.
  • Working in a team and alone to strict deadlines.
  • At any given moment always happy to help with any additional tasks that may arrive.

Graphic Design Intern
at The Leadership Network (04-07, 2018)

  • Delivering brand materials for web, marketing, and print.
  • Creating and helping with everything from email templates, event handbooks, to advertisement banners for social media platforms.
  • Experience in working with Agile management tools – Scrum.
  • Working as a part of a small design team.

Manager at MAYORAL SOPOT (2009-2016)

  • Executing marketing and branding – optimized company’s marketing collateral with a new modern design, resulting in increased business volume.
  • Strong background in developing and executing branding materials for print and online
  • Creating and publishing source content on Social Media across Facebook and Instagram.
  • Responding to comments and inquiries across Social Media Channels ( as well as in-person) in a professional and courteous manner.
  • Working as a photographer and stylist to create quality and original Social Media content.
  • Ordering stock.
  • Overseeing a small batch production of fashion accessories for kids.

skills

Adobe Creative Suite

Photoshop 95%
Illustrator 90%
Dream Weaver 85%
After Effects 85%
InDesign 90%
ProCreate 90%

Web Design

HTML & CSS 80%
Elementor 90%
WordPress 70%
Creator by Zmags 55%
OCC 40%
Figma 85%
InVision 50%
jQuery - learning

3d Modeling & Rendering

ZBrush 85%
Blender 65%
Cinema 4D 55%
KeyShot 70%
Substance Painter 85%
Marvelous Designer 60%
SolidWorks 38%

references

Stewart, Max (Dr)

School of Art & Design
University of Wolverhampton
 [email protected]

Jones, David (Dr)

School of Art & Design
University of Wolverhampton
 [email protected]